![]() ![]() When will 100% of TV markets be ready for ATSC 3.0?.They asked a lot of the questions that you or I would ask, like… In June, 2022, the FCC formally asked for comments on the future of ATSC 3.0. ![]() Hopefully Pearl TV’s efforts will change that. The most popular box, from SiliconDust, goes for about $240. Today that would equate out to about $75. The last time we all went through this exercise, the government offered $50 coupons for purchasing those boxes. That’s a pretty big gap and it’s hard to know where Pearl TV gets that ambitious projection from.Īt the least, though, Pearl TV’s press release honestly gets the point across that those converter boxes don’t really exist, and that the few that do are at the wrong price point. Pearl TV, on the other hand, says 75% of TVs sold by 2024 will be ATSC 3.0 capable. However, the FCC estimates that currently only about 11% of TVs sold this year are capable of getting those broadcasts. That’s technically true in that 75% of people will live where there are ATSC 3.0 broadcasts. The first is that ATSC 3.0 will reach 75% of US households by the end of next year. Pearl TV’s press release makes some heady claims. None of that exists now, and Pearl TV wants to change that. Ideally there could be something that looks like a “streaming stick” type product, perhaps even supported by the major smart TV operating systems. All of them are pricey and none of them are terribly attractive from a consumer point of view. Right now there are only about 3 devices that will allow older TVs to use the new standard. They’ve announced a “Fast Track” program to try to help create converter boxes for ATSC 3.0. Sadly, neither the FCC nor the US Congress are likely to move quickly at this point on it. Someone needs to put some juice behind this thing if it’s going to succeed. Regardless of their motivations, though, it’s good to see some sort of industry participation. They want to promote the idea of ATSC 3.0 because they think it will help them sell targeted ads. Pearl TV is a group of TV station owners. It was one of the few true news pieces from that very quiet event. Back at the CES show, they came out publicly. Here’s who Pearl TV is, and what they’re saying That’s what’s led me to some very critical stories about ATSC 3.0 in the past. Yet, I try to keep a standard of honesty and integrity in everything I write. Solid Signal, parent of this blog, sells TV antennas. Hey, let’s put all the cards on the table here. When you do read articles or news stories, they seem to always come from companies with a vested interest. There isn’t a lot of talk about it, even five years after it was first allowed to start testing in 2017.
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